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Holistic Customer Strategies for the Enterprise: Peppers and Rogers Report on the Payoffs
by Infor

A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base. Enterprises that maintain a separate database for sales, marketing and operations don't truly know their customers.

Read this Peppers and Rogers white paper to learn how a single customer view is the best way to stay relevant and effective for all customer-facing activities, allowing you to:

▪ I...
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