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Online Video: The New Merchandising
by Akamai Technologies

Retailers have long understood that "merchandising" the art of displaying, describing, and creating appeal around products is of critical importance. Merchandising sets the stage for a pleasant and engaging shopping experience that drives immediate sales, grows brand loyalty and builds affinity over time. However, early-generation eCommerce Web sites were limited in the amount of "merchandising" they could deploy because of the static nature of Web 1.0. Increa...
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