Overview: A global leader in interactive marketing services, Acxiom provides clients with the deep consumer insight they need for effective and profitable business decisions and direct-to-consumer marketing initiatives. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, and the Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

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Research offered by Acxiom Corporation.

Measuring Return on Business Intelligence Investment. by Acxiom Corporation - This paper examines business intelligence from the point of view of a maturing analytical organization that creates economic value from its activities.

view Measuring Return on Business Intelligence Investment. research abstract